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Dartmouth-Hitchcock Health Joins Top U.S. Health Systems to Encourage Everyone to #MaskUp

#MaskUp

We are also proud to join with other top health systems across the country to continue to emphasize the importance of mask-wearing. Americans – especially Northern New Englanders – are resilient and have the drive and determination to handle anything.

Joanne M. Conroy, MD, CEO and president of Dartmouth-Hitchcock and Dartmouth-Hitchcock Health

Dartmouth-Hitchcock Health(D-HH) has launched two major new public advocacy campaigns – one regional, and one national – in its continuing effort to promote mask wearing as one of the keys to fighting the COVID-19 pandemic.

More than 11.5 million Americans have tested positive for the virus – including an additional one million in just the past week – leading to more than 250,000 deaths. Recent increases in infection rates and hospitalizations in New Hampshire prompted Governor Chis Sununu to implement a statewide mask mandate beginning Friday, November 20, 2020.

On November 18, D-HH launched “Stay Strong. Masks On” through public service announcements, advertising, and digital messaging throughout the region, focusing on the importance of mask wearing and resilience in facing down the pandemic. And on November 19, D-HH joined more than 100 of the nation’s largest and best known health systems in “Mask Up,” an urgent call to all Americans work to slow the current surge of COVID-19.

“As we have emphasized from the onset of the pandemic, wearing a mask is a public health imperative. We are pleased to see Governor Sununu heed the advice of scientists and health professionals and implement this common-sense step to slow the spread of this deadly pandemic,” said Joanne M. Conroy, MD, CEO and president of Dartmouth-Hitchcock and Dartmouth-Hitchcock Health. “We are also proud to join with other top health systems across the country to continue to emphasize the importance of mask-wearing. Americans – especially Northern New Englanders – are resilient and have the drive and determination to handle just about anything. The COVID-19 pandemic has and will continue to test our willpower – but we have what it takes to get through this.”

Last week, D-HH took the latest step in its public awareness effort with the launch of “Stay Strong. Masks On.” – an integrated campaign highlighting the will and determination of Northern New Englanders and their ability to get through just about anything. The first ad, titled “Easier Than Chopping Wood,” features Granite Staters and Vermonters chopping and stacking wood in preparation for winter juxtaposed with a person wearing a mask. The narrator says, “If you can handle this, well you can handle this too.”

On November 19, D-HH joined 100 of the nation’s top health systems in issuing a public service message that ran in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. This national public service effort also includes messages on digital platforms, social media, online information, links to vital health resources and more. Combining resources demonstrates that these health care organizations are working together, will accomplish this today and will get through this together.

D-HH has been calling on the public to wear masks since the early days of the pandemic. It published an open letter advocating for mask-wearing in August signed by Dr. Conroy and the Presidents and CEOs of, Alice Peck Day Memorial Hospital, Cheshire Medical Center, Dartmouth-Hitchcock Medical Center, Mt. Ascutney Hospital and Health Center, New London Hospital and the Visiting Nurse and Hospice for Vermont and New Hampshire. D-HH also ran a series of television and digital ads throughout the fall on the importance of mask-wearing featuring Dr. Conroy.

The U.S. Centers for Disease Control and Prevention points to recent studies that have shown face masks successfully limit spread of the COVID-19 virus. Wearing face masks protect in key ways; by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.

In addition to masking, the CDC suggests that everyone minimize the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time spent around others, especially while indoors and in poorly ventilated areas. For further information about masking guidelines – how to choose a mask, how to properly wear a mask – visit the CDC website.

About everymaskup: www.everymaskup.com is a collaboration of more than 100 leading health systems representing thousands of hospitals across the U.S. joining together to create messages for the betterment of communities they serve. The goal is to share knowledge and experience, best practices, strategies and resources – knowing they can accomplish more together. A full list of participating health systems is available at www.everymaskup.com.

About Dartmouth-Hitchcock Health

Dartmouth-Hitchcock Health (D-HH), New Hampshire’s only academic health system and the state’s largest private employer, serves a population of 1.9 million across northern New England. D-H provides access to more than 2,000 providers in almost every area of medicine, delivering care at its flagship hospital, Dartmouth-Hitchcock Medical Center (DHMC) in Lebanon, NH. DHMC was named again in 2020 as the #1 hospital in New Hampshire by U.S. News & World Report, and recognized for high performance in 9 clinical specialties and procedures. Dartmouth-Hitchcock also includes the Norris Cotton Cancer Center, one of only 51 NCI-designated Comprehensive Cancer Centers in the nation; the Children's Hospital at Dartmouth-Hitchcock, the state’s only children’s hospital; affiliated member hospitals in Lebanon, Keene, and New London, NH, and Windsor, VT, and Visiting Nurse and Hospice for Vermont and New Hampshire; and 24 Dartmouth-Hitchcock clinics that provide ambulatory services across New Hampshire and Vermont. The D-H system trains nearly 400 residents and fellows annually, and performs world-class research, in partnership with the Geisel School of Medicine at Dartmouth and the White River Junction VA Medical Center in White River Junction, VT.


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